Founded in August 2001 by Randy Hartnell and Dave Hamburg in Bellingham, Washington. Hartnell had spent more than 20 years as a commercial fisherman in Alaska before wild salmon prices collapsed when cheap farmed salmon flooded the market. Nearly broke, he and Hamburg began touring grocery stores across the Midwest cooking wild salmon samples. A woman named Helen asked how she could keep getting it after they left, and that question became the founding moment. Vital Choice started as a direct-mail wild salmon company and grew into a leading sustainable seafood brand. Acquired by 1-800-Flowers in 2021.
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Products 21 products
Albacore Tuna - in olive oilWhite TunaOlive OilAlbacore Tuna - nothing addedWhite TunaCanned Albacore Tuna - in olive oilWhite TunaOlive OilCanned Albacore Tuna - nothing addedWhite TunaCanned Sockeye Salmon - skinless, bonelessSockeye SalmonPouched Albacore TunaWhite TunaPouched Albacore Tuna - no added saltWhite TunaPouched Albacore Tuna - with organic jalapeñoWhite TunaSmoked Sockeye SalmonSockeye SalmonSmokedSockeye Salmon - skinless, bonelessSockeye SalmonSockeye Salmon - skinless, boneless, no added saltSockeye SalmonSockeye Salmon - with edible skin and bonesSockeye SalmonVentresca Albacore Tuna in Olive OilWhite TunaOlive OilWild Mackerel in Extra Virgin Olive OilMackerelExtra Virgin Olive OilWild Mackerel in Water - no added salt or oilMackerelWaterWild Sardine Fillets in Extra Virgin Olive OilSardineExtra Virgin Olive OilWild Sardines in Extra Virgin Olive OilSardineExtra Virgin Olive OilWild Sardines in Extra Virgin Olive Oil - 2 oz tinsSardineExtra Virgin Olive OilWild Sardines in Organic Tomato SauceSardineWild Sardines with Olive Oil & Red Chili PepperSardineYellowfin Tuna in Olive OilYellowfin TunaOlive Oil