Mongkut Talay

The affordable domestic Thai market brand of Pataya Food Group (Pataya Food Industries, founded 1979). Launched in 2009 as the Thai-language counterpart to the international Sea Crown brand, its name Mongkut Talay translating directly as Sea Crown in Thai. Focuses on mackerel and sardines at a value price point for Thai consumers, with hand-trimmed fish processed to international standards.