A brand of Victorias Food Corporation (VFC), a subsidiary of Victorias Milling Corporation based in Victorias City, Negros Occidental, in the Visayas region. Known for Spanish-style sardines and bangus (milkfish) in soya oil, products that stand apart from the tomato-sauce-dominant mainstream Philippine sardines market. Ingredients are largely sourced from the Visayas, reflecting the brand's Ilonggo roots. VFC exports approximately 60% of its fish processing output to the United States and supplies diaspora markets in the Middle East and Southeast Asia.
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